01Week 1Open with a leadership kickoff
A two-minute message from your CEO or CISO on October 1 sets the tone: this matters, and everyone has a part to play.
How to run it
- 1Draft a short script with a single ask: report anything suspicious.
- 2Record it on a phone — authenticity beats polish.
- 3Share it on October 1 through your most-read channel: all-hands, intranet or Teams.
Why it works
People take security seriously when leadership visibly does. A named executive also makes every later message easier to trust.
Tip: Keep it under two minutes and end with one clear ask.
















